→Well CLANdom, we watched the Outlander premiere and can’t wait for the next. Please forward to your followers so they will know. Thank you!
Although Outlander trended on Twitter during the show, we wondered where the show ranked with Nielsen ratings for the week. Nielsen captures social TV activity comprehensively for linear TV episodes and on a 24-hour-a-day 7-day-a-week basis.
We can report that Outlander made the Top 10 coming in to at #7!
Now FANily, we can do better than that. Can’t we?
So, what is the process?
NIELSEN’S MEASUREMENT PROCESS
Nielsen’s unique measurement process captures social TV activity comprehensively for linear TV episodes and on a 24-hour-a-day 7-day-a-week basis. Syndicated reporting is available for original programs from the most popular TV Networks and over-the-top streaming providers.
LINEAR TV SCHEDULE
TV data from Gracenote signals when program episodes air across linear television. Our dynamic system adjusts what terms are tracked when an episode is airing live and when it’s not airing in order to deliver precise program measurement around the clock.
The Nielsen process creates an evolving set of terms to measure activity for every original program airing on TV and from over-the-top streaming providers. These terms include official hashtags, organic hashtags, program names and handles, characters names, and talent names and handles, which are tracked selectively over time based on program airtimes.
DIRECT DATA ACCESS
Nielsen has direct relationships with Facebook and Twitter that enable delivery of geo-bound social TV data for each market, including the U.S., Australia, Mexico and Italy. Audit procedures are in place to ensure the standard of quality the industry trusts Nielsen to deliver.
Source: Nielsen Social Content
For next week, make sure you use #Outlander or Outlander, at least, in ALL your Tweets or Facebook posts.
Let’s see if we move up in the rankings next week! Tùlach Àrd!